We had to create a mock-up for an app that worked with a smart device. I made mine to be like a fitbit/tracker for pets (mainly cats and dogs).

I think there are a good amount of opportunties to add more prototyping. I like some of the visuals (especially the steps, bmp and sleep logo/buttons) the chunky cursive on the bright green is nice too.

More prototyping and animation (graphs, logo etc.) Maybe a mock-up of the actual device. Playing around with layout might be a good idea too. Some ads someone would view off a screen would be good too (magazine ads, packaging etc). I also don’t like the name Fursonal Trainer, I’d like to come up with something better.